Truist Money and Mindset
Copywriting, Content Strategy, Podcast Production
Finances have a direct impact on our well-being. As part of the Money and Mindset program for Truist, I create resources that hit the sweet spot between financial guidance and a positive mindset — one where they work in harmony. I’ve written dozens of long-form personal finance articles and email newsletters, and I produce the Money and Mindset podcast. With this program, I’m proud to produce content that educates, entertains, and drives clicks.
Podcast: Money and Mindset With Bright and Brian
As a producer for “Money and Mindset with Bright and Brian,” I write episode scripts, secure guests, and direct episode recordings. The podcast currently trends with the top 20% of all podcasts based on downloads, has 600+ followers across platforms, and its listeners have spent tens of thousands of minutes with our content. The most satisfying part? We’ve achieved these milestones organically, and we look forward to more growth when we implement paid media.
Long-form articles
Life can get real, and readers deserve a trusted guide to help them make better choices for their finances and well-being. These long-form articles dive deep into a variety of topics, including values-based budgeting, investing, career-climbing, mental health, and more. Not only has the content helped to establish Truist as a thought leader (an article I wrote was featured in American Banker), but it also helped the site launch to 30,000 visitors. The site continues to receive a 35% visitor return rate.
Below are a few links to my work.
Email newsletters
After collaborating with our strategist, I put together a content lineup for the Money and Mindset program’s monthly emails. I also pen the “Do one thing today” section: an easily tackled task to help readers level up their finances and/or well-being. Our emails have an above-industry-average open rate of 27%.