Pelican Golf Club
Copywriting, Brand Voice, Creative Concepting
Leisure and luxury is the name of the game when it comes to this elite club in Belleair, Florida. The Pelican offers unmatched experiences to its members, and that means no expenses are spared. With this brand, I crafted copy that spoke directly to the club’s ideal members — whether it was on a print piece, candle or deck of cards. Pelican Golf Club opened with a waiting list, and it continues to delight and surpass expectations.
Ahead of the grand opening, I wrote copy for a brochure outlining all of the luxurious amenities awaiting The Pelican’s members.
Thoughtful details must be applied to even the smallest favors — like these tear-off postcards.
The Pelican’s unique messaging should be seen at every touchpoint, including their takeaway bags.
Candle naming was never something I expected to do, but with The Pelican, every detail must be carefully planned.
This customized deck of cards reminds members that they can experience their club their way.
A one-liner for The Pelican’s messaging strategy.
These conversation cards asked thought-provoking questions of the Tampa elite.
A collection of Pelican memorabilia.
I wrote copy for The Pelican’s website, making sure not to divulge too much about the club’s grandeur.
Work done at Hoot Design Co.