Knowles Law Firm

Copywriting, Out-Of-Home

Knowles Law Firm specializes in personal injury cases in Omaha, Nebraska. To position themselves as attorneys who care, they wanted a campaign to draw attention to the dangers of distracted driving. As an intern, I helped create the #KnowlesKnows out-of-home campaign. It takes common excuses for texting while driving, and turns them on their head to point out that the worst can happen in an instant. The client bought the campaign, and these billboards were seen in and around Omaha from 2017 to 2018.