Central Missouri Humane Society

Copywriting, Brand Voice, Campaign Concepting

CMHS was in dire need of a new space to adequately care for and treat animals. They needed to reach wealthy donors and ask for a monetary gift that would last a lifetime. The best way to reach these people? Strong, direct messaging. I wrote copy for CMHS’s campaign materials, capitalizing on the pathos of animals in need. This wholesome campaign tugged at the heart and purse strings of those who have the resources to help CMHS the most.